WEBINAR | Medical Science Liaisons Deal in the Currency of Information. How Are You Cashing In?

Don't miss this opportunity to gain actionable strategies for maximizing the value of your MSL team and driving better outcomes in pharmaceutical development.

June 4, 2024

Medical science liaisons (MSLs) within pharmaceutical companies deal in a special currency: scientific exchange and real-world insights gathering. Only they can share certain types of information with a growing number of medical stakeholders. And only they can bring back medical insights to guide strategic development and brand decisions. Yet, can anyone be certain that this highly valuable currency is being spent wisely?

At the same time that the MSL role is expanding across all stages of pharmaceutical development and to encompass a growing number of audiences, the industry is struggling to measure the impact of MSL activities. What types of engagement work best? Where should limited resources be directed? Overall, what value does the function deliver in quantifiable terms?

Until now, it’s been a guessing game. However, the race is on to develop the right key performance indicators, training, measurement tools, and processes for gauging the impact of MSL teams, ultimately to improve outcomes.

This webinar will unravel the challenges in quantifying MSLs’ value, explore how these teams are enhancing impact through strategic engagement, unpack new ways of measuring value beyond output and illustrate how companies can further empower MSLs with data-driven AI/tech-enabled solutions. Don't miss this opportunity to gain actionable strategies for maximizing the value of your MSL team and driving better outcomes in pharmaceutical development.

Medical Science Liaisons Deal in the Currency of Information. How Are You Cashing In?

June 4, 2024 | 12pm ET

In this webinar, attendees will:

UNDERSTAND how MSLs can strategically engage with diverse stakeholders to gather valuable insights that inform medical strategy and drive development decisions.

DISCOVER how customized solutions, including AI-driven sentiment analysis & insights reporting, can amplify MSL capabilities.

EXPLORE innovative approaches to measuring the impact of MSL activities beyond mere task completion, but also the use of training & technology to empower the agility needed to support patient powered medicine.