Digital Pharma East
Keynote Session
Wednesday, October 17
Engagement Equation: Increasing Pharma’s Probability of Success with Digital Advertising | 2:30PM
As pharma shifts more marketing dollars to digital advertising, there’s a greater than ever need to understand what “clicks” and what doesn’t. This is increasingly important in the age of Cambridge Analytica, where trust of advertisers and the origins of their data have been called into question. From implicit and explicit messages to the perceived trustworthiness of each platform, there are factors and dependencies that can increase the probability of conversion with digital pharma ads. In this session, we’ll unveil new research on the holy grail of conversion: getting qualified patients into clinical trials. You’ll find out which elements of digital ads are most effective in reaching potential study participants; positioning clinical trials as a viable medical option; and impacting clinical trial referral rates of healthcare professionals. You will also learn how this research can be applied to organic content for broader pharma social campaigns and community building.
Presenters:
- Matthew Snodgrass, Digital & Social Strategy, Syneos Health
- Michael Pearlman, Digital & Social Strategy, Syneos Health
Patient Solutions Track
Thursday, October 18
Chairperson’s Opening Remarks | 8:30AM
- Christine Soya, Digital & Social Strategy, Syneos Health
The Digital Difference – New Forms of Patient Engagement | 12:10PM
Panel Moderator:
- Christine Soya, Digital & Social Strategy, Syneos Health
Panelist:
- Steve Marino, Digital & Social Strategy, Syneos Health
