Kinetic from Syneos Health®: Healthcare Business Intelligence Platform
Driving Commercial Growth
Syneos Health’s foundational commercial engine for connecting, harmonizing and streamlining end-to-end commercial sales in the life sciences.
A Powerful, Unified Commercial Platform
Kinetic from Syneos Health® is a single, multi-layered data and analytics engine that orchestrates activities anywhere along the commercial road.
As the foundation for all our commercial endeavors, Kinetic aligns strategies across sales, marketing, and delivery with predictive and adaptive analytics that help teams work faster and smarter.
- Audience targeting
- Automated media delivery
- Enhanced messaging
- Next Best Action tools
Harness the Power of Predictive and Adaptive Analytics Capabilities
Integrate any or all of these advanced commercial capabilities into your campaign.
Digital Amplifier
Digital Amplifier helps you reach your highest-impact HCPs where they live online and when they are open for information by predicting, based on real world data analysis, their online movement and their readiness to engage with relevant messaging.
What to expect with Digital Amplifier, our comprehensive omnichannel marketing delivery platform
- 1:1 NPI marketing at scale
- Advanced HCP omnichannel media execution and strategy
- Fully integrates with existing technology
- CRM-triggered automation
- Behavioral and attitudinal intelligence-driven
- Motivating custom messaging
- Robust reporting capability
Kinetic Digital Media
Our robust programmatic trade desk and data management platform (DMP) makes our advanced audience targeting and media deployment work while continuously refining strategies for greater impact on business goals.
- Best-in-class DSPs
- HCP identification and HCP segmentation across owned, custom and look-a-alike audiences
- Intelligent and strategic media deployment and campaign execution using multiple demand side platforms (DSPs) to ensure maximum impact across channel and budget
- Superior campaign measurement and flexible reporting tools to go beyond metrics and align business KPIs
- Smooth CRM Integration
- User-friendly Dashboards
Mindset Engine
Mindset Engine is a first-of-its-kind behavioral intelligence engine that aims to understand how HCPs make decisions.
- Helps marketing teams strategize messaging to HCPs based on mindset types
- Accesses 17 evidence-based behavioral driver diagnostics across nearly 14,000 HCPs across 30+ specialties + 7 countries
Advanced Audience Intelligence
Our proprietary Syneos Health Insights Platform uses data tied to each HCP’s NPI number and quantifies their:
- Product adoption curves
- Professional networks
- Current treatment portfolio diversity
- Psychologic and demographic characteristics
- Patient diversity
- Location
- And more
Account-based Marketing
Kinetic ABM identifies key stakeholders and influencers within each account and automates delivery of consistent, personalized messaging across channels and individuals
- Identifies stakeholders and influencers inside a complex system, including job title segmentation
- Automates personalized message deployment
- Increases brand recognition and product knowledge
- Delivers valuable insights to sales and marketing teams
Electronic Health Record Marketing
Electronic Health Record (EHR) Point of Care Marketing brings contextually relevant messaging directly to HCPs at the point of care when they are working in a patient’s EHR.
IDNtify
Identifies levels of decision-making authority and influence across stakeholders in specific IDNs/accounts.
- Segments IDNs by key attributes
- Defines tailored engagement strategies
- Applies differential resourcing to gain efficiencies
- Segmentation markers can be incorporated into the Kinetic platform to optimize account-based engagements
Channel Selector
Channel Selector measures HCP engagement preferences across all channels using market data, HCP clinical behavioral data, and HCP engagement digital data.
This helps omnichannel strategists create the optimal mix of direct, inside and digital outreach preferences for any campaign, giving sales and marketing teams a relationship-building edge.
AnswerSuite
Monitors disease states and associated HCP- intended drug and non-drug therapy, diagnostics, procedures, and patient characteristics.
3,500+ office-based US HCPs across 32 specialties report all patient activity during one typical workday per month.
Fueled by Data
Combines existing enterprise data with an extensive array of industry-leading data and Syneos Health proprietary platforms with a privacy- and transparency-first approach
Powered by People
Kinetic is led by a boldly recruited team of commercial data analysts, channel strategists, technologists, and industry experts with extensive healthcare industry experience.
Digital Amplifier: Pioneering Omnichannel in the Life Sciences
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