Digital Pharma East 2021
Featured Session:
Reimagining Marketing Strategy for Established Brands
Until now, there has been a misperception that brands that are nearing loss of exclusivity need to get “put out to pasture.” But there is still time to recognize a great deal of value in these brands, and implementing a promotional mix to optimize spend will continue to drive sales and increase brand loyalty. Further, the concept of the “mature” brand is evolving, with assets in the prime of life – but outside a developer’s core strategy – merging with later-in-life brands to become known as the Established Brand category. This blended spectrum of assets can benefit from a similar approach to extend their life and contribution to the company’s bottom line. This session will uncover how you can plan and implement a comprehensive omnichannel strategy to support these brands into their maturity with great success.
Meet Our Speakers:
Stacy Hartung
Vice President, Omnichannel Strategy, Kinetic
Syneos Health
Stacy Hartung is an omnichannel program strategist in Kinetic, the modern customer engagement capability at Syneos Health. She and her team leverage advanced targeting, analytics and the latest technologies to address business-critical challenges with greater precision, efficiency and effectiveness. Stacy’s 20 year’s experience in healthcare has been driven by her passion of turning challenges into opportunities for life sciences companies that are committed to making the world a healthier place.
She has worked in all major medical specialties across the entire brand lifecycle to help pharmaceutical, surgical, biotech, health technology, and medical device leaders connect more meaningfully and engage more effectively with their customers.
Stacy brings her depth of healthcare experience and breadth of commercial expertise to ensure each Kinetic program exceeds expectations.
Rishi Manchanda
Vice President, Omnichannel Strategy, Kinetic
Syneos Health
Rishi has over 10 years of experience in the life sciences domain, focusing on helping clients understand the customer and consumer journey. He has spent most of his professional life in the digital analytics space, understanding and providing his clients with a unified view of consumer and customer digital presence and activity.
In his last role at W2O / Real Chemistry, he led analytics engagements for two of W2O’s priority clients, helping them connect insights and recommendations with their brand marketing and communication plans. Rishi also has extensive experience in the qualitative social listening space both at Real Chemistry and at IQVIA.
His educational qualification includes a Bachelor of Engineering degree and an MBA degree from India. Rishi lives with his husband in Pennington, New Jersey, and loves to travel whenever he gets an opportunity.
