Digital Amplification: A Growing Part of the Emerging Omni-Channel Promotional Platform
November 11, 2020 | 10:30 – 11:00 AM EST
Telemedicine adoption is skyrocketing, virtual engagements with reps are the norm, and information seeking behaviors are evolving. Despite these changes, the rep-to-customer relationship is still the core. This session will explore the new ways healthcare providers are interacting with pharma, the impact of evolving expectations on what it means to engage with providers face-to-face and digitally, and how digital technology can help extend reach and impact for pharma.
Presenter: Sam Cannizzaro, Executive Creative Director
