Virtual: Pharma Europe Customer Engagement 2021

Featured Session:

10:15AM – 11:00AM (CET) | April 22, 2021

Panel: In the Land of Digital Saturation, Personalised Content Is King

• How to define ‘value-add’ for your customers and align your content to their needs
• Physical to digital is not a copy/paste job. Understand what’s needed to make your content digitally optimised and stand out in a saturated market
• Where to go for a comprehensive understanding of your data to help you optimize content and align to channels
• Use behavioural science to maximise the potential of your messaging and better influence your customers decision-making 

Moderator: Duncan Arbour, SVP, Insights and Innovation