The Why to the What: How Data Science and Behavioral Science Have Come Together to Earn Change, Loyalty and Even Better Health
Leigh Householder, EVP & Managing Director, Kinetic, Syneos Health
Identify six intrinsic human needs that, if not met, are likely to interrupt a patient’s path to clinical trial participation, start of treatment, or long term adherence to therapy – and uncover new ways to reduce friction along the way.
Leverage new, simple segmentation methods to evolve and amplify communications to encourage patient engagement.
Utilize best practices in omnichannel to activate motivating, personal content at speed and scale.
