The AnswersOn... series provides the industry with relevant insights on HCP treatment trends, patient profiles and current biopharmaceutical advertising. Specific therapeutic areas have been selected and will be highlighted throughout the year to provide condition awareness, along with a look of key market characteristics and promotional strategies. From annual office-visit counts in the glaucoma market to sales rep ratings in the cardiovascular space, AnswersOn...provides a unique view of the state of the market.
The data and insights provided in the series are sourced from the AnswerSuite panel of HCPs, with close to 30 years of ongoing data collection. AnswerSuite a Syneos Health company provides the market intelligence our clients require at every stage of the product lifecycle, including:
- Market Sizing New Therapeutic Areas
- Disease Profiling and Patient Identification
- Developing Optimal Promotional Mix Strategies
- Tracking Competitive Promotional Efforts
- Monitoring SOV and Detail Ratings