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COVID-19: Optimizing Promotions with HCP Preferences

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Understanding HCP concerns and preferences for personal promotions in the time of COVID-19

Click the Download button to get the full PDF of the survey.

Objectives: Understand HCP concerns and preferences for personal promotions in the time of COVID-19 and analyze factors influencing HCPs’ prescribing behaviors

This is a periodic survey reflecting a “snapshot in time,” conducted with a convenience sample of 535 US-based HCPs. Unless otherwise noted, percentages represent HCPs as a whole. HCPs surveyed included PCPs (N=137), specialists (N= 230 across all specialties), NPs and PAs (combined N=85). The survey was conducted by Syneos Health Research & Insights March 18-19, 2020.

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