By: Dom Faulkner, Senior Consultant, Syneos Health Consulting
For biopharmaceutical executive and functional leadership, the build-out and integration of development and commercial organisations is an attractive yet daunting task. The fully integrated model offers an effective way to generate significant and sustained value (financial return on investment, scientific innovation and positive impact on patient lives). However, the journey to achieve this is fraught with strategic and organisational challenges that require effective navigation to deliver value to patients, and build a platform for future growth and innovation.