Exploring Customer Engagement Trends: A European Viewpoint
From reimagining sales force strategies to harnessing the power of AI, our life sciences industry experts provide invaluable insights for navigating the complex ecosystem of customer engagement.
The COVID-19 pandemic catalyzed a seismic shift in how pharmaceutical and biotech companies engage with their customers across Europe. As remote and digital interactions became the norm, the industry faced a dual challenge of meeting diverse customer preferences while adapting to technological accelerators like AI. Our field team and customer engagement experts offer a comprehensive analysis of these evolving dynamics and propose innovative solutions for pharmaceutical companies to thrive in this new era of customer engagement. From reimagining sales force strategies to harnessing the power of AI, our findings provide invaluable insights for navigating the complex ecosystem of customer engagement.
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