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In the Land of Digital Saturation, Personalized Content is King

Video

Creating an effective digital customer engagement program is not a copy/paste job. It’s critical to understand what’s needed to digitally optimize and personalize your content and stand out in a saturated market.

Duncan Arbour, Senior Vice President, Insights and Innovation, leads this panel discussion on lessons learned and best practices for developing robust engagement strategies that maximize the potential of digital messaging and better influence customer decision-making.
 

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