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Lifecycle Management in Biopharmaceuticals Is Too Often an Afterthought

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The creation of a robust lifecycle management plan to optimize high-value branded pharmaceuticals, biotechnology products and platform technology franchises requires early planning, discipline, continuity and consistent resource allocation. To maximize these products, a lifecycle management strategy must be pursued as early as possible, sustained throughout the entire life of the brand and used to inform business development tactics.

 

Download the first chapter of our lifecycle management series.

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