The global pandemic has proven to be an incredible transformation catalyst for changes that had just started to gain momentum for the industry. Telemedicine adoption is skyrocketing, virtual engagements with reps are the norm and information seeking behaviors are evolving. Despite these changes, the rep-to-customer relationship is still the core.
In this presentation at the RE:Imagine Pharma Marketing conference, Syneos Health experts Sam Cannizzaro and Brad Patten explore new ways health care providers are interacting with pharma, the impact of evolving expectations on what it means to engage with providers digitally and how technology can help extend reach and impact for pharma. Watch as they discuss how we optimize our approach for this dynamic new world.
