Syneos Health Podcast | Cashing in on the Currency of Information
Medical science liaisons—or MSLs—within pharmaceutical companies deal in a special currency: scientific exchange and real-world insights gathering. Only they can share certain types of information with a growing number of medical stakeholders. And only they can bring back medical insights to guide strategic development and brand decisions. Yet, can anyone be certain that this highly valuable currency is being spent wisely?
Recently, some of our Medical Affairs experts led an engaging webinar on maximizing the value of your MSL team and driving better outcomes in pharmaceutical development.
Listen in as they unravel the challenges in quantifying MSLs’ value, explore how these teams are enhancing impact through strategic engagement, unpack new ways of measuring value beyond output and illustrate how companies can further empower MSLs with data-driven AI/tech-enabled solutions.
Be sure to check out these other insights from our Medical Affairs experts:
Driving Impact: Key Themes for Advancing Medical Affairs in the Evolving Pharma Landscape
Webinar | Driving Patient-Powered Medicine: Scientific Communication with Patient Communities
It’s Time We Got the Most Out of Medical Affairs Data
The views expressed in this podcast belong solely to the speakers and do not represent those of their organization.
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