Unlocking Unprecedented Value: The Advent of the Established Brand

Formerly known as “mature brands” and non-core assets, Established Brands are a resource with tremendous value that is not always fully realized. As the understanding of their value has grown, so too have the opportunities to optimize the value and contributions that these brands can deliver. By integrating advanced data science, digital communications and resource deployment with existing infrastructure, there is a real opportunity to deliver on the untapped potential of these products

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