Case Studies in Optimal Lifecycle Management
2021 Health Trends
In the fourth and final chapter of our lifecycle management (LCM) series, our experts focus on how a successful LCM strategy can help to optimize the brand value and retain market share as the product approaches and moves through the patent expiry phase. We also examine two case studies where effective LCM planning and implementation continues to yield strong results.
Download the final chapter of our lifecycle management series below
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