The Key Components to a Strong and Viable Lifecycle Management Plan
2021 Health Trends
In the second part of our lifecycle management (LCM) series, our experts explore LCM strategies and tactics that must be considered during the pre-commercial stage, to set the stage for optimal commercial success for the brand. In this article, they also discuss the optimal timing for execution based on each phase of the product or platform.
Download the second chapter of our lifecycle management series.
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